Best digital marketing courses in Nigeria – Top Courses

A little over a decade ago, digital marketing was barely a thing, and most businesses relied on traditional marketing forms such as print, TV, and radio ads to get their message out there.

In Nigeria, things are starting to change, with an increasing number of businesses exploring the potential of digital marketing. Even more, are those looking to get in as digital marketing experts so they can increase their earnings, whether as digital marketing experts working with Nigerian businesses, remote employees for firms outside the country, or freelancers on platforms like Upwork.

Regardless of who you are, if you’re looking to learn more about digital marketing, you’re in luck because we’ve compiled a list of the best digital marketing courses in Nigeria.

First, we will discuss a few things about digital marketing. If you wish to jump straight to the best digital marketing courses in Nigeria, you can use the table of contents below.

What Is Digital Marketing, And Why Is It Important?

Digital marketing is the process of promoting a business or brand through digital channels such as the internet, mobile phones, and social media. It has become an essential part of most businesses marketing plans as it allows them to reach a wider audience more effectively than traditional marketing methods.

One of the main reasons digital marketing is so important is the sheer number of people who use the internet and other digital channels. In Nigeria, for example, there are over 84 million internet users, which means that businesses that only rely on traditional marketing methods are missing out on a large segment of the population.

Digital marketing is also more effective than traditional marketing methods because it allows businesses to track their results more accurately. This means they can fine-tune their campaigns to ensure they are getting the most out of their investment.

As a result of the effectiveness of digital marketing, it has created an excellent opportunity for youths in Nigeria wishing to get gainful employment in valuable fields. A typical digital marketing expert can earn anything from ₦150,000 to ₦1,000,000 in Nigeria and even more in dollars when working as a freelancer or remotely with companies abroad.

Types Of Digital Marketing Courses In Nigeria

There are many different types of digital marketing courses in Nigeria, ranging from short courses that last a few weeks to longer programs that take a few months to complete.

The type of course you choose will depend on your level of experience and expertise, and goals. For example, if you’re just starting out, then taking a short course like a content writing course may help you understand the world and decide if you want to go further. However, if you’re looking to build a career in digital marketing, then a longer course that covers all or most digital marketing areas would be a better option.

When we write about courses, we mean online or physical training that some companies offer in Nigeria. Apart from these, there are other options, but you may only be able to get them at Universities. They include:

Degree Programs: These are typically 2-year programs offering a more comprehensive digital marketing education. They are ideal for those who want to build a career in the field or move into management positions.

Certification Programs: These programs certify you as a digital marketing expert after completing an exam. They are often offered by professional organisations and can be an excellent way to show potential employers your skills.

Finding The Best Digital Marketing Courses In Nigeria

Finding the best digital marketing courses in Nigeria can be a daunting task. There are many different types of courses to choose from, and each has its own pros and cons. So, how do you know which course is right for you?

The best way to find the right course is to ask yourself a few questions:

  1. What are your goals? What do you want to learn?
  2. What is your level of experience? 
  3. How much time can you devote to learning
  4. What is your budget?

Once you have answers to these questions, you can start narrowing down your options.

No matter what course you choose, ensure that it is accredited by a reputable organisation. This will ensure that you are getting quality education and training.

We will provide a short guide, starting from the topics to look out for.

Topics To Look Out For In A Digital Marketing Course

When looking for a digital marketing course, it is important to consider the topics that will be covered. Most courses will cover all aspects of the basics of digital marketing, such as social media, SEO, and content writing. However, some courses may focus on specific areas, such as a Search Engine Optimization course only or a PPC advertising course only.

If you want to learn about SEO, make sure the course you choose covers this topic in depth. If you are not sure what topics you should be looking for, ask the course provider for a list of modules that will be covered. Check their website to see what is advertised.

Course Updates

Another thing to consider is whether the course is up-to-date with the latest trends in digital marketing. Technology and tactics are constantly changing, so choosing a course that will teach you the latest techniques is important.

Great Experience and Reputation

It is crucial to ensure that the course provider is reputable and has a good reputation. You should read reviews from past students to get an idea of what the course is like.

Affordable Pricing

Of course, you will also want to ensure that the course is affordable. This is one barrier to taking just any digital marketing course online for Nigerians.

There are many courses on platforms like Udemy or other websites, but they tend to be expensive for Nigerians and are not tailored to our learning experiences and expectations. So, choosing a marketing training provider registered and operating in Nigeria may be best.

Pros And Cons Of Taking A Digital Marketing Course In Nigeria 

You might be considering taking a digital marketing course in Nigeria for several reasons. Perhaps you want to start your own business and need to learn how to market it effectively online, or maybe you’re already working in marketing but feel like you could benefit from some additional training. Whatever your reasons, it’s important to weigh the pros and cons of taking such a course before deciding.


On the plus side, a digital marketing course can teach you a lot about effectively marketing a business online. You’ll learn about things like search engine marketing, social media marketing, and more. These are all skills that are essential for anyone wanting to succeed in the online business world.

Another advantage of taking a digital marketing course is that it can help you network with other like-minded individuals. If you’re looking to jump-start your career, this can be a great way to meet people who might be able to help you get started. For example, we get opportunities to connect our graduates with jobs on our platform.

Another pro of taking a digital marketing course in Nigeria is that you will learn from experienced professionals working in the industry. The course will be tailored to meet the needs of Nigerians and will be affordable. You will also be able to get hands-on experience in the classes, which is vital for career growth.


Of course, there are also some drawbacks to taking a digital marketing course. One of the main ones is that it can be quite expensive to learn online marketing. If you’re not careful, you could easily spend more money on the course than you would ever make back in terms of increased earnings.

Another downside is that you might not be able to find a course that’s right for you. There are so many different courses out there, and not all of them will be suitable for your needs. Make sure you do your research before enrolling in anything.

Overall, taking a digital marketing course can be beneficial, but it’s important to weigh up the pros and cons carefully before making your decision. It’s also worth considering whether or not you really need the extra training – if you’re already fairly confident in your ability to market a business online, you might not need a course at all.

The Best Digital Marketing Course In Nigeria

The Best digital marketing course in Nigeria is the Digital Marketing Course bundle provided by DMT Nigeria (Market Ardent). This course covers all the major aspects of digital marketing and provides students with a holistic understanding of how digital marketing works.

The course is delivered through a mix of videos, PDFs, and quizzes and includes a certification upon completion. It’s one of the most comprehensive courses on digital marketing available in Nigeria and would be perfect for anyone looking to start a career in digital marketing or for businesses wanting to upskill their employees.

The course covers Search Engine Optimization, Social Media Marketing, Google Ads, and Content writing and is taught by experts in each field.

a certificate from Market Ardent (DMTNigeria) to show the best digital marketing courses in Nigeria


The entire online course goes for a discounted price of ₦87,112.50 for Nigerians. However, you can buy each specific course in the bundle at a reduced price.

That means, if you can’t afford the full price, you can choose to learn only Search Engine Optimization for ₦ 43,200, Google Ads for ₦ 20,600 or Social media marketing and advertising for ₦ 21,300, or content writing for ₦7,900. There are even lower-priced options due to the social media marketing course being broken down as well. Find out more here.


  • The course is very comprehensive and covers all the major aspects of digital marketing.
  • It’s taught by experts in each field.
  • The course comes with a certification upon completion
  • It’s self-paced, so you can learn at your own time
  • Full support and interaction with coaches (video call, live chat, question and answer section, etc.)
  • Possible connection with a job at the end


  • You need an internet connection to make the most of the course as it’s delivered online.

Top Digital Marketing Courses In Nigeria

Digital Marketing Course by DMT Nigeria

As earlier mentioned above, our DMT Nigeria’s digital marketing training course is one of the best digital marketing training in Nigeria. Not only do we teach you all you need to know, but you may also get job opportunities from learning on our platform. Sign up for our courses today.

a screenshot of an email from a recruitment company looking to hire digital marketing students of DMT Nigeria

We have also reviewed some other top digital marketing courses from training providers in Nigeria below.

Digital Marketing Training from Kong Marketing

Kong Marketing offers a digital marketing course in Lagos that covers SEO, content marketing, and pay-per-click advertising. They provide a detailed module of courses to help Nigerians understand digital marketing with a focus on Entrepreneurs, fresh graduates, people seeking a career switch, Brand managers, and Business Executives.

They have three pricing plans: 80,000 for a master class, ₦120,000 for a course, and 180,000 for a course, with the training being only physical at their centre in Lagos.


They have three programmes: ₦80,000 for a digital marketing masterclass, ₦120,000 for a course, and 180,000 for a course, and includes a certificate upon completion.


  • The course is comprehensive and covers a wide range of topics
  • The course comes with a certification upon completion
  • It is a physical training


  • Since it is only physical training in Lagos, if you are in other parts of Nigeria, you will not be able to partake in the training.
  • May be pricey

Digital Marketing Strategy & Planning by Piston and Fusion

Piston and Fusion’s digital marketing strategy and planning course is designed specifically for those who want a short introductory course to digital marketing that is taught within four days. The course is delivered offline in their training centre, but students also have the option of paying for a virtual class to tune into the physical class from anywhere in Nigeria.

The course covers how to create a digital marketing strategy, social media marketing, search engine optimization, email marketing, and content writing. It would be suitable for beginners in marketing who want to learn more about digital marketing but don’t have the time to commit to a more comprehensive course.


This Nigeria digital marketing class costs ₦130,000 for the physical class and ₦100,000 for the online class.


  • The course is offered both physically and virtually
  • It is a beginner course, so those who aren’t sure of their stand in digital marketing can get started with it
  • They cover several aspects of digital marketing


  • May be pricey
  • Only offers four days of training which may not be enough to delve deep into all the areas they want to cover and, as such, only scratch the surface.

Digital Marketing Training by Leinad Studios

Leinad Studios‘ digital marketing training is a comprehensive course covering everything from social media basics to more advanced topics such as paid advertising and writing content. The course is delivered through a mix of videos, PDFs, and quizzes, and students have the option of taking an exam to receive a certification upon completion.

However, their focus is more on tech skills, including UX design and front-end web development. Their digital marketing course is taught at their office and goes for ₦80,000


The course costs ₦80,000 and includes a certificate upon completion.


  • The course is comprehensive and covers all the major social media platforms.
  • The course comes with a certification upon completion
  • Physical interaction with the instructor
  • Covers several areas of marketing


  • The academy focuses more on technical skills like UX design and web development than digital marketing.
  • Training is only physical in Lagos and this mode of classes excludes people in other states in Nigeria.

Diploma in Digital Marketing by Haelsoft

Haelsoft’s Diploma in Digital Marketing is an eight-week course. The course curriculum covers social media marketing, SEO, and other areas of digital marketing. The course is delivered physically and online to provide both options based on students’ desires.

Their course has depth in the content with topics such as creating and executing a digital marketing strategy. The big downside, though, is that it goes for ₦250,000


The course costs ₦250,000 and includes a certificate upon completion.


  • The course is comprehensive and covers all the major marketing areas
  • The course comes with a certification upon completion
  • Physical interaction or online interaction, depending on preference
  • Covers several areas of marketing


  • The cost may be a barrier for many Nigerians and, as such, not affordable.

Digital Marketing Training by Digital Marketing Skill Institute

Digital Marketing Skill Institute has been around for a while, offering digital marketing courses in Nigeria to empower business owners and career people to leverage digital marketing. It offers an 8-week online training that covers SEO, blogging, email marketing, social media marketing, and fundamentals of digital marketing.

It also has a section for those who are learning digital marketing so they can build their agency. So, their build a digital marketing agency section may help you build your business if that is your end goal.


The course goes for ₦120,000 – ₦200,000 and provides a certificate at the end.


  • It covers several areas of marketing
  • It helps those looking to build a digital marketing agency
  • The academy is well-known, having been around for a few years


  • It doesn’t provide an easy way to sign up
  • It may be pricey for some Nigerians

Frequently Asked Questions

Which course is best for digital marketing?

The digital marketing bundle from is the most comprehensive and includes a certification upon completion.

How much does a digital marketing course cost?

The cost of a digital marketing course can vary depending on the length, depth, and delivery method. A shorter, more basic course may cost as little as ₦5,400, while a longer, more comprehensive course may cost upwards of ₦200,000.

Is there a certification for digital marketing?

Although there is no official certification for digital marketing, certain certificates may help you prove your skills, including the certificate from your digital marketing course provider. However, not all courses come with a certification. Check the course description to see if one is included.

Which university can I study digital marketing in Nigeria?

There are a number of universities that offer digital marketing courses in Nigeria. However, digital marketing as a bachelor’s degree is very hard to find. Hardly would you see universities in the country offer it. However, several universities offer Marketing at the bachelor’s degree level and may cover digital marketing in Nigeria.

Which digital marketing skill is in demand?

Content writing is the most in-demand digital marketing course, followed by search engine optimisation. Both are quite lucrative fields.

Is digital marketing a good career in Nigeria?

Yes, digital marketing is a good career in Nigeria. With the right skills, you can earn a good salary and have a lot of job satisfaction.

What are the benefits of taking a top digital marketing course?

The benefits of taking a digital marketing course include gaining knowledge and skills that can help you boost your career or business. You may also be able to get a certification upon completion of the course, which can further validate your skills to show you can bring an increase in traffic and leads to a business.


The post highlights a few different digital marketing courses available in Nigeria, as well as the pros and cons of each.

The most comprehensive and in-demand course is the digital marketing bundle from DMT Nigeria, a product of Market Ardent, which comes with a certification upon completion. The course is self-paced, so you can learn on your own time, and full support and interaction with the instructor are available. The cost of the course is also very reasonable and the digital marketing institute has a good reputation.

The digital marketing courses highlighted in this post are excellent, and it can be tough to decide which one is best for you. Ensure you carefully read our guide on what to look out for when choosing a digital marketing course.

If you are confused, you can contact us via live chat to help guide you through which digital marketing area to focus on.

Whichever course you choose, ensure that it covers all the major areas and that you receive full support during your learning journey. With so many great options available, there’s no excuse not to learn digital marketing to start your dream digital marketing career today!

Onajite Omare

Onajite Omare

Onajite Omare is passionate about helping businesses grow through the internet. She hangs her hat on years in the trenches of traditional and digital marketing, web development, and growing businesses. You can contact her through email
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